A Movement Uniting the Latino Community
USHAA is focused on a unifying economic agenda (our "Green Agenda") that unites
our community to act as one people and speak with one voice on each agenda item.
Unidos Podemos!
Our Green Agenda movement is directed at:
- building capacity in the private and public sectors to provide jobs, education,
procurement, business and other opportunities,
- providing adequate metrics and means to measure whether the private and public sectors
are achieving parity goals based on their relative use of Hispanic purchasing power, and
- partnering Hispanic businesses with other minority and majority businesses
and government entities to create economies of scale and competitive efficiencies.
In short, the three elements are capacity-building, accountability and partnering
(acronym “CAP”).
We refer to this movement as the "Green Agenda" because green is the color of hope, economic
empowerment, and non-partisanship (meaning neither democrat or republican.) USHAA believes
that in order for Latinos to succeed, we first have to focus on this common Green
Agenda irrespective of race or ethnic affinity.
Hispanics must learn to work together with Corporate America and government to leverage
their purchasing power to require equitable reciprocity by corporate
and governmental entities. The reason is not because this is the right thing to
do, but simply because it is good business. The leverage available to enforce this
Green Agenda
is the power of the Hispanic consumers.