USHAA is leveraging Hispanic purchasing power to create effective programs that
provide our community with a "triple return" on investment. Each of the programs
has an advocacy support component, a world-class benefit, and a powerful education program to help Latinos succeed.
Our Hispanic consumer members (individuals and small businesses) benefit directly
from USHAA's triple return. They also benefit indirectly from the increased
capacity and opportunities created by USHAA's partnerships.
Powered By Latinos
Fastest Population Growth
Today, there are approximately 40 million U.S. Hispanics representing 13% of the
total U.S. population. Not only is this population large, it is growing at four
to five times the rate of growth of the overall U.S. population. As a result, based on U.S. Census data, over the 1900-2000 period, Hispanics accounted for approximately
40% of the overall U.S. population growth. Recent data from the U.S. Census reveals
that Hispanics have accounted for 50% of overall U.S. population growth since 2000.
Youth
Almost half of U.S. Hispanics are under 25 years of age; 67% are under 35. Although
Hispanics represent approximately 13% of the overall population, they are close
to 20% of the U.S. population under 30.
Purchasing Power
Growth in disposable income within the U.S. Hispanic population since 1990 has substantially
outpaced growth in the general U.S. population. The buying power of the Hispanic
population is expected to grow from $716 billion today to $l trillion by 2008 - one out of every ten dollars of U.S. buying power.
Entrepreneurship
The number of U.S. Hispanic-owned businesses grew at an 11% compounded annual rate
between 1987 and 1997. Hispanic owned businesses exceed 1.5 million firms which
generate aggregate revenues in excess of $200 billion.
In leveraging Hispanic purchasing power to advocate for Hispanics on Green Agenda
issues, USHAA looks to capitalize on these trends.